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OUTBOUND GTM ENGINEERINNG

Build an outbound engine your team can actually own.

We help B2B SaaS and service firms connect targeting, data, messaging, workflows and execution into one repeatable system without becoming dependent on an agency.

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Most outbound teams are running on daily
tasks and referrals.

Most teams keep reps busy with research, list building and scattered follow-up when they should be talking to buyers Targeting sits in one place, signals in another, messaging somewhere else and attribution remains unclear. Meetings happen, but nobody knows exactly what created them or how to produce them consistently. Adding more tools and launching more campaigns does not fix the problem. Teams need clear targeting, relevant buying signals, connected workflows and a system that learns from every campaign. The Solution: Forma GTM brings those four layers together into one repeatable outbound engine.

Strategy & Signals

Know who to reach and why.

Define the right accounts, buying context and market signals so every campaign starts with a reason.

Systems

Connect the entire build.

Data, tools, workflows, routing and attribution together into one outbound operating system.

Execution

Use the right channels.

Turn strategy into coordinated email, LinkedIn and calling plays built around your buyers.

Enablement

Create growth and ownership.

Document the system, train your team and build the feedback loops needed to keep growing your pipeline

Founder
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I’m Orlando, founder of Forma GTM.

I’ve spent years in B2B sales, working across prospecting, full-cycle sales and outbound execution. Like most salespeople, I loved building relationships and having real conversations with potential buyers. What I never enjoyed was making cold calls with little context and hoping to reach the right person at the right time.
I knew there had to be a smarter way to create those conversations.
That led me to GTM technology and strategy, and I quickly became obsessed with how targeting, buying signals, data and automation could work together. I started building outbound systems from the ground up and learning how to turn scattered sales activity into a repeatable pipeline motion.
After helping companies across SaaS, professional services and other B2B industries improve their outbound approach, I created Forma GTM.
Today, we help B2B teams connect their targeting, messaging, data, workflows and execution into one complete outbound engine. We also provide the documentation and training their teams need to operate and improve the system internally.
From ICP to consistent pipeline growth

Orlando@formagtm.com
From strategy to initial launch
Designed around your specific GTM.

Week 1
We Learn Your Business

Review current outbound and data Map ICP and TAM Build the priority account list Choose buying signals

Week 2
We Build the Infrastructure

We Build and warm email infrastructure, connect LinkedIn outbound, Configure signal workflows and Test CRM routing and alerts

Week 3
Outbound Goes Live

Launch across best-fit accounts Route hot replies and send booking paths Notify and report the team

Week 4
Enabelment, review, and results

We review every campaign weekly We go over whats working and whats not. We change and optimize Keep it running with us or we train your team to own it.

Two ways to work with Forma GTM

Start wherever the company needs help. There is no required order and no long-term monthly contract.

We build and run your outbound

For teams that want qualified meetings without adding headcount.

Forma GTM builds the motion, operates email and LinkedIn, and improves performance while you focus on buyer conversations.

  • Email and LinkedIn outreach built and operated for you
  • Signal-based campaigns
  • Qualified meetings booked to your calendar
  • Fast reply routing with complete context
  • Weekly testing and optimization
  • No long-term monthly contract
START GETTING MEETINGS

We create the engine and transfer ownership

For teams that want the infrastructure and knowledge inside their company.

Forma GTM diagnoses the gaps, builds the engine, supports the initial launch and trains the team to take control.

  • ICP, signal, data and enrichment
  • Systems and stratagy
  • Outreach sequences built and ready to run
  • Initial campaigns operated during the build
  • SOPs, and documentation
  • Know-how hands
    on training
BUILD YOUR ENGINE

Ready to build a repeatable outbound engine?

Let's get qualified meetings on your calendar BOOK A STRATEGY CALL